Kelley Blue Book names Subaru as best brand for cost to own.


Offering standard all-wheel drive in all but one of its models, plus improved fuel efficiency and a strong reputation for long-term reliability, Subaru claims this year’s 5-Year Cost to Own Award for best brand. Long popular in the northern and elevated areas of the country, Subaru’s appeal continues to expand as its sheetmetal becomes more stylish and its message even more endearing. Recently revamped infotainment offerings have also improved Subaru’s overall standing in the eyes of the Kelley Blue Book editors as well as new-car shoppers, reflected by solid sales increases. Long respected as all-weather wonders, Subarus now exhibit recent efforts in the areas of efficiency, functionality and style that have sent them to the top of the CTO class.


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