#1 Cochran Awarded All-New Audi Franchise in Pittsburgh
Pittsburgh, PA – May 28, 2015 – #1 Cochran, Western Pennsylvania’s largest automotive retailer, is proud to announce its selection by Audi of America, Inc., to operate a newly created sales point within the city of Pittsburgh.
The dealership to be named Audi Pittsburgh will be built along Liberty Avenue and 21st Street in the city’s landmark Strip District. Construction of a world class, state-of-the-art Audi retail environment will begin in the spring of 2016, with completion expected the following summer. Until then, #1 Cochran will operate the franchise from a temporary showroom on the corner of West Liberty and Pioneer avenues in Dormont. That facility will open this July.
“We are ecstatic to have earned the privilege to represent Audi in the Pittsburgh market,” said Rob Cochran, President and CEO of #1 Cochran. “An innovator to the extremes, Audi is a brand as desired by dealers as it is by consumers. We are eager to bring Audi’s breathtaking lineup to discerning buyers throughout the city.”
Audi created the open point as part of a strategic effort to expand its retailer network to keep pace with unprecedented U.S. sales growth. Thirty dealer groups from across the nation vied for the Pittsburgh franchise during the highly competitive, year-long selection process.
“We are pleased to welcome #1 Cochran into the Audi family,” shared Jeffrey Tolerico, Director, Audi of America, Inc. “#1 Cochran was expressly chosen based on their track record of delivering an exceptional customer experience. We are confident that they will be an important part of the growth strategy for Audi in the Pittsburgh market.”
Audi Pittsburgh will be the first franchised dealership to set up shop in the historic and revitalized Strip District, an area which Mr. Cochran feels is uniquely suited to the Audi brand and buyer.
“Audi is a progressive brand, the alternative to luxury’s old guard. Rather than locate the dealership along the same city corridor as Audi’s ‘old luxury’ competitors, we wanted to give it a distinctive home. The Strip District, with its unequalled energy, vibrancy and center-of-it-all setting, will make Audi Pittsburgh a sensational destination,” said Mr. Cochran, adding, “In the meantime, we invite Audi lovers to visit our temporary home just minutes from the Liberty Tubes on West Liberty Avenue, starting this July.”
About #1 Cochran
#1 Cochran is Western Pennsylvania’s leading automotive retailer and one of the top private dealer groups in the nation. Founded in 1965 as a single-point Pontiac dealership, the company now operates 23 new-vehicle franchises representing 16 domestic and imported brands. With the largest geographic footprint of any dealer in the Greater Pittsburgh region, #1 Cochran showrooms are located throughout Monroeville, Robinson Township, Allegheny Valley, South Hills, North Hills and most recently, Butler County. Through its various sales, service, and collision repair operations, the company employs more than 900 team members. #1 Cochran is the only automotive company ever to win the Pittsburgh Business Ethics award and the only Pittsburgh dealer endorsed by Edmunds.com. More information is available at www.cochran.com.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,741,000 vehicles to customers globally in 2014, and broke all-time company sales records for the 5th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros – 70 percent of the investment will flow into the development of new models and technologies. Visit www.audiusa.com or www.audiusa.com/newsroom for more information regarding Audi vehicles and business topics.