Nissan has teamed up with Adam Levine to urge drivers to stop texting while driving.
According to the U.S. Department of Transportation, cell phones are involved in 1.6 million car accidents each year, resulting in 500,000 injuries and over 6,000 deaths annually. In order to help raise awareness, Nissan has teamed up with Adam Levine from Maroon 5 and NBC’s The Voice.
“The statistics are alarming. According to the University of Michigan Transportation Research Institute, a quarter of teens respond to a text message once or more every time they drive. Twenty percent of teens and 10 percent of parents admit that they have extended, multi-message text conversations while driving,” said Jeremy Tucker, vice president, Marketing, Nissan North America, Inc. “Together with Adam Levine, Nissan encourages drivers to put the phone down and get where they are going safely. A ‘Red Thumb Reminder’ may seem insignificant. However, every time you see it, it reminds you to not text and drive.”
On the December 15th episode of The Voice, Levine encouraged drivers to put down their smartphones by participating in the national campaign. Share the message with friends by posting your Red Thumb pictures to various social media networks using the hashtag #REDTHUMB. For more information, visit the official Red Thumb homepage.