Mary Kay Cosmetics and their Famous Pink Cadillacs
In 1968, Mary Kay Ash purchased her company’s first pink Cadillac from a car dealership in Dallas, Texas. Painted “Mountain Laurel Blush” to match a popular compact color she carried, the mobile advertisement quickly became a big hit. The next year, Ash awarded her top five salespeople a new Cadillac Coupe de Ville in the same color. This tradition has continued for over 45 years and GM has reportedly painted over 100,000 Cadillacs for Mary Kay, ranging from bubble-gum pink to near-white pearlescent effects.
To qualify for a 2-year lease on a new Cadillac paid for by Mary Kay, a beauty consultant must reach the Grand Achiever level. Grand Achievers have a team of at least 12 consultants working for them and the team must earn a combined $18,000 in a four-month period for the company in order to qualify for the new Caddy. The Grand Achiever has the option of a pink Cadillac or cash prize of about $900/month as long as the requirements are met.
Katie Duez Tylka, an Independent Mary Kay Beauty Consultant in the Pittsburgh area, was recently awarded a new Cadillac SRX. This was Katie’s eighth car from Mary Kay, but her first pink Caddy. We were excited to be part of the well-deserved celebration and look forward to delivering more pink Cadillacs for Mary Kay in the future.